{"id":25962,"date":"2026-10-09T11:01:09","date_gmt":"2026-10-09T09:01:09","guid":{"rendered":"https:\/\/www.aicox.com\/aicox-shares-its-expertise-on-talent-retention-at-a-cepyme-and-mapfre-conference\/"},"modified":"2026-10-14T13:27:55","modified_gmt":"2026-10-14T11:27:55","slug":"aicox-shares-its-expertise-on-talent-retention-at-a-cepyme-and-mapfre-conference","status":"publish","type":"post","link":"https:\/\/www.aicox.com\/en\/aicox-shares-its-expertise-on-talent-retention-at-a-cepyme-and-mapfre-conference\/","title":{"rendered":"AICOX shares its expertise on talent retention at a CEPYME and MAPFRE conference"},"content":{"rendered":"
\n

Mayte Serrano Mart\u00ednez, Head of Human Resources at AICOX, spoke at an event organised by CEPYME and MAPFRE to analyse the role of employee benefits, corporate pension schemes and flexible remuneration as tools for attracting and retaining talent.<\/strong><\/p>\n

\n

Attracting and retaining talent: one of the major business challenges<\/strong><\/p>\n

Attracting and retaining talent has become a strategic priority for organisations. During the conference \u201cHow to use tax advantages to attract and retain talent\u201d, experts in human resources, social welfare and employment law discussed how companies can strengthen their value proposition for professionals through wellbeing, health, social welfare and other corporate benefits.<\/p>\n

A people-centred approach<\/strong><\/p>\n

During her presentation, Mayte Serrano Mart\u00ednez explained how professionals\u2019 expectations have evolved and highlighted that, whilst financial remuneration remains an important factor, aspects such as professional development, work-life balance, flexibility, benefits and the experience a company offers its employees are becoming increasingly important.<\/p>\n

She also emphasised that retaining talent does not depend on a single measure, but on a comprehensive approach that combines corporate culture, leadership, recognition, opportunities for growth and benefits aligned with people\u2019s needs.<\/p>\n

\"\"<\/p>\n

Employee benefits as a competitive advantage<\/strong><\/p>\n

One of the central themes of the meeting was the growing role of employee benefits and corporate welfare schemes as tools for improving team engagement and strengthening companies\u2019 competitiveness. Participants agreed that these initiatives help to create more attractive and sustainable working environments, whilst adding value to both organisations and employees.<\/p>\n

Committed to wellbeing and professional development<\/strong><\/p>\n

AICOX\u2019s participation in this forum highlights the company\u2019s commitment to people management focused on wellbeing, professional development and the creation of working environments in which talent can grow and develop in the long term.<\/p>\n

As Mayte Serrano Mart\u00ednez pointed out during the event:\u201cSalary may be what makes someone choose a company; the experience they have whilst working there is what will make them want to stay.\u201d<\/p>\n

\"\"<\/p>\n

 <\/p>\n<\/div>\n<\/div>\n

\n
\n

www.aicox.com \u00b7 San Sebasti\u00e1n de los Reyes, Madrid<\/em><\/p>\n<\/div>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Mayte Serrano Mart\u00ednez, Head of Human Resources at AICOX, spoke at an event organised by CEPYME and MAPFRE to analyse the role of employee benefits, corporate pension schemes and flexible remuneration as tools for attracting and retaining talent. Attracting and retaining talent: one of the major business challenges Attracting and retaining talent has become a […]<\/p>\n","protected":false},"author":4,"featured_media":25959,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3402],"tags":[],"yst_prominent_words":[514,2346],"class_list":["post-25962","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-talent-2"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.aicox.com\/en\/wp-json\/wp\/v2\/posts\/25962","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.aicox.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.aicox.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.aicox.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.aicox.com\/en\/wp-json\/wp\/v2\/comments?post=25962"}],"version-history":[{"count":5,"href":"https:\/\/www.aicox.com\/en\/wp-json\/wp\/v2\/posts\/25962\/revisions"}],"predecessor-version":[{"id":26009,"href":"https:\/\/www.aicox.com\/en\/wp-json\/wp\/v2\/posts\/25962\/revisions\/26009"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.aicox.com\/en\/wp-json\/wp\/v2\/media\/25959"}],"wp:attachment":[{"href":"https:\/\/www.aicox.com\/en\/wp-json\/wp\/v2\/media?parent=25962"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.aicox.com\/en\/wp-json\/wp\/v2\/categories?post=25962"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.aicox.com\/en\/wp-json\/wp\/v2\/tags?post=25962"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/www.aicox.com\/en\/wp-json\/wp\/v2\/yst_prominent_words?post=25962"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}