Attracting and retaining talent: one of the major business challenges

Attracting and retaining talent has become a strategic priority for organisations. During the conference “How to use tax advantages to attract and retain talent”, experts in human resources, social welfare and employment law discussed how companies can strengthen their value proposition for professionals through wellbeing, health, social welfare and other corporate benefits.

A people-centred approach

During her presentation, Mayte Serrano Martínez explained how professionals’ expectations have evolved and highlighted that, whilst financial remuneration remains an important factor, aspects such as professional development, work-life balance, flexibility, benefits and the experience a company offers its employees are becoming increasingly important.

She also emphasised that retaining talent does not depend on a single measure, but on a comprehensive approach that combines corporate culture, leadership, recognition, opportunities for growth and benefits aligned with people’s needs.

Employee benefits as a competitive advantage

One of the central themes of the meeting was the growing role of employee benefits and corporate welfare schemes as tools for improving team engagement and strengthening companies’ competitiveness. Participants agreed that these initiatives help to create more attractive and sustainable working environments, whilst adding value to both organisations and employees.

Committed to wellbeing and professional development

AICOX’s participation in this forum highlights the company’s commitment to people management focused on wellbeing, professional development and the creation of working environments in which talent can grow and develop in the long term.

As Mayte Serrano Martínez pointed out during the event:“Salary may be what makes someone choose a company; the experience they have whilst working there is what will make them want to stay.”